Let's face it. Everyone is complaining about "how bad the economy is", "how bad the stock market is", and how "bad the real estate market is." About the only people making any money around here just might be those investors who snatched up gold a few years ago when it was next to nothing. Or, maybe you are one of the lucky few who can still sell your home today and make a profit. To those of you, we say... Congratulations.
But, for many Tucson home sellers, there won't be any profit coming from the sale of their home. In fact, many Tucson home sellers are having to cough up money to pay off the bank just to close the transaction. In essence, they are paying for someone else to buy their home. In a buyer's market, a home seller MUST do the suggested tips below. Otherwise, they may find that their home is the one that sits on the market for months or even years. With that being said, here are a few tips on how to sell your home in a buyer's market.
1. Price. Price. Price. Did we mention price? This is the most important factor when selling your home in a buyer's market. Remember this, if you price your home at market value, approximately 60% of potential buyers will consider your home. On the other hand, if you price your home even 10% above market value, only 30% will consider your home. And if you price it 15% above market value, only 10% will consider your home. So, pricing your home according to the local and neighborhood markets is absolutely key.
2. Make your home available. Think this sounds crazy? Believe it or not, some Tucson home seller's restrict the hours and days that their home can be viewed. What happens if a Tucson home buyer is only in Town for a few days and can only view the home when that home seller says that they don't want showings? That Tucson home seller just lost a potential buyer. Don't restrict showing times... it is a turn off to Tucson home buyers. If you are a serious home seller, you will make your home available to view on the buyer's schedule. After all, it is a buyer's market.
3. Clean and de-clutter. Sounds easy enough, right? But, when you are living in your home on a day to day basis, you may not even realize that your home is cluttered. Invite a neighbor, friend, or your Realtor over and have them pretend that they are viewing your home for the first time. What would they be turned off by? And, if you are asking a friend... make sure they are honest and won't be shy about suggesting what needs cleaned up. Polite friends are always good, but sometimes you need that honesty. And don't forget to clean! No one likes to walk into a bathroom with hair around the sink or in the bathtub. So, clean it up!
4. Open Houses. Yes, these are considered "old fashioned" in the world of real estate, but we have sold many of our client's homes via open houses. So, if your agent suggests an open house, don't turn the opportunity down. OPEN HOUSES WORK.
5. Offer incentives. If your neighbor down the street is selling his house and it is the same exact model, same price, and similar features, you need to be creative about attracting buyers to your property over his. It is common in a buyer's market for the home seller to pay for closing costs, or throw in a car... SERIOUSLY! With your Realtor's help and creativity you should be able to come up with something.
Those are the 5 major tips on how to sell your home in a buyer's market. We could go on forever, but in a gist, those are the major points. If you have questions or suggestions, let us know. We love feedback. Email us or give us a call.